Figure of a style UNCONVENTIONAL FULL COLORS, Géraldine B. Prieur imposes THE IMPERTINENCE OF LUXURY and invents an original LIFESTYLE, signature of its brand ROUGE ABSOLU, created in 2012.
Interior designer, graduated with a degree in Art History and Archeology, Geraldine B. Prieur completed her studies with a Master Certificate of Fine Art Design and Interior Design in London. It receives the “Excellence Design Export - France Qatar 2000” award in Doha, which contributes to its success in the Middle East.
The poetic and artistic heritage of her family, in which have succeeded painters, great poets and atypical characters, feeds her imagination which she likes to transmit through all her sharp and vibrant creations.
At the age of 15, she meets Madame CARVEN (Founder of the eponymous fashion house) who will be of great influence for her future. The great lady “adopts” Geraldine as her granddaughter. “Carven plays the role of an always benevolent fairy”. She is a real support for Géraldine B. Prieur, introduces her to the world of fashion and introduces her to great personalities such as Yves Saint Laurent, Hubert de Givenchy, Pierre Balmain… So many encounters that will inspire her later in her career. profession of interior architect, designer, colourist and stylist.
Non-conformist and daring, Géraldine B. Prieur is in search of a world Elegant, Different, Luminous, Magic et Artistic. Free of her choices, she refuses conventions and gives elegance through a sensual attitude. His creations appeal to art lovers and collectors from all over the world. The Royal Family of Saudi Arabia, the Kennedy family of New York, His Majesty King Mohammed VI and prestigious personalities in Paris, London, Geneva, New York, Miami, Monaco trust him.
His flagship work is the Library UP TO YOU - Lacquered wood totem stretched vertically, erected like a living exclamation point.