The impertinence of luxury is our DNA

ABSOLUTE RED, a LIFESTYLE UNCONVENTIONAL FULL COLORS always more daring and elegant, halfway between FASHION and DECORATIVE ARTS.

The ROUGE ABSOLU creation studio brings a unique path in Interior Architecture, Scenography, Design and Fashion. The ROUGE ABSOLU Gallery located in the heart of the famous Carré Rive Gauche in Saint-Germain-des-Prés, promotes a luxurious TAKE AWAY.

Geraldine B. PRIEUR defines a NEW AESTHETICS and imposes a CREATIVE LUXURY.

The luxuriance of its universes attracts luxury hotels, retail and residential projects internationally.

Géraldine B. PRIEUR dares a visionary Design, borrowing a sensual signature.

 

"BE BOLD, BE DIFFERENT, BE IMPRATICABLE,
BE ALL THAT WILL AFFIRM (…) THE IMAGINATIVE VISION
AGAINST THOSE WHO TAKE NO RISK,
THE CREATURES OF BANALITY, THE SLAVES OF THE ORDINARY. "
Cecil Beaton

 

"RED" symbol of life, luxury, sensuality, desire ...

"ABSOLUTE" which expresses a radicality in its aesthetic choices as in its commitments.