The ROUGE ABSOLU fashion world is a hymn to sensuality and elegance.

The ROUGE ABSOLU woman insists on being unique, loves to seduce.

Her playful attitude overflows with good vibrations.


For Géraldine Prieur, architecture and fashion flirt with each other,

fuse and take pleasure in revealing themselves in a common universe.


Artistic rigor and the creative force remain fundamental requirements,

whether it be in design or fashion.


 “Elegance and women, materials and fashion, light and architecture are all sources of inspiration and endless details which stimulate the creator.” 

Géraldine Prieur