Figure of an UNCONVENTIONAL FULL COLORS style, Géraldine PRIEUR imposes THE IMPERTINENCE OF LUXURY and invents an unprecedented LIFESTYLE, signature of her brand ROUGE ABSOLU, created in 2012.

Interior designer, she holds a bachelor’s degree in the History of Art and Archeology. Following this, Géraldine Prieur obtained a Master Certificate of Fine Art Design and Interior Design in London. She received the “Excellence Design Export – France Qatar 2000” prize in Doha which contributed to her success in the Middle East.

The poetic and artistic heritage of her family of painters, great poets and atypical characters, feeds her imagination that she likes to transmit through her honed and vibrant creations.

At the age of 15, she meets Mrs. Carven (founder of the fashion design house) who will be a great influence on her future. The great lady ‘adopts’ Géraldine as her granddaughter. “Carven plays the role of a good fairy”. She supports Géraldine Prieur and allows her to discover the world of fashion. She introduces her to leading figures such as Yves Saint Laurent, Hubert de Givenchy, Pierre Balmain… These encounters will later inspire her in her profession as interior designer, furniture designer, colorist and…fashion designer.


Anti-conformist and audacious, Géraldine Prieur seeks an ELEGANT WORLD, DIFFERENT, LUMINOUS, MAGICAL and ARTISTIC… Free to choose, she refuses convention and provides elegance through a sensual attitude. Her creations seduce Art Lovers and Collectors from around the world.  The Saudi Arabian Royal family, the Kennedy family in New York, His Majesty KING MOHAMMED VI and prestigious figures located in Paris, London, Geneva, New York, Miami, Monaco…put their trust in her. 

Her UP TO YOU Bookcase piece – a lacquered wood Totem stretching up like living exclamation point. 


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